Save a life with What Three Words

Councillors Faisal Rana and Daalat Ali with Andy Dunham.
What Three Words with (pictured left to right) Councillor Faisal Rana; Watch Manager Andy Dunham; and Councillor Daalat Ali.

Published: 10 March 2025

Life-saving signage has been placed at several water safety ‘hot spots’ across the borough of Rochdale.

The new signs show how to give emergency services the precise location of the areas using the What Three Words system.

Anyone needing assistance can use the unique combination of 3 words to allow emergency services to locate them quickly where addresses do not currently exist, such as in parks and rural areas. The signs also have a QR code to download the app for free for future use.

What Three Words locations can be shared easily over text, radio or digitally, minimising any errors when details are passed between teams and agencies.

What Three Words sign.

What Three Words sign on the Rochdale Canal.

Councillor Daalat Ali, joint deputy leader and cabinet member for public health said:

“The number of water related incidents in the borough is alarming, in the last 6 months we have sadly seen 3 water-related deaths. It’s good to be working with partner agencies, such as Greater Manchester Fire and Rescue Service and the Water Safety Partnership, to promote this initiative and help pin point exactly where the area is in case of an emergency and increasing the accuracy of the area.”

Fire and Rescue Service officers next to the sign at Greenbooth Reservoir.

Fire and Rescue Service officers with the What Three Words sign at Greenbooth Reservoir.

Greater Manchester Fire and Rescue Service watch manager Andy Dunham leads the local water safety partnership. He said:

“Knowing the What Three words for hot spots can save a lot of time and in turn lives. The emergency services accept the What Three Word addresses from callers who would otherwise struggle to say exactly where they need help and has helped find many people in need of emergency assistance quickly and easily. It’s great to see that these signs have been placed in the borough of Rochdale’s hot spots as we head into the summer months where water safety precautions are very important.”

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