Lucky Orange Privacy Notice - heat mapping tool

Privacy notice name
Lucky Orange Privacy Notice
Last updated
Monday, 2 May 2022
Introduction

Lucky Orange delivers heatmaps that show us how you read and interact with our site. We can segment heatmap data by location, browser, dates, mobile users, and more. Lucky Orange is third party software which means we only access reports generated by the data it collects. We recommend you read Lucky Orange’s privacy policy to fully understand how your data is stored, shared and used.

Read Lucky Orange’s privacy policy

What personal information we collect
  • Heatmaps – graphics highlighting the most used areas on our pages.
  • Browser.
  • Location.
  • Device type.
  • Pages visited.
  • Mouse movements.

The information Lucky Orange collects includes:

  • Internet Protocol address – a unique number for each device accessing the internet.
  • Keystroke data.

We don’t have access to or store this information. We recommend that you read Lucky Orange’s privacy notice to see how they use your personal information.

Who we collect personal information about

When we collect personal information it may be about:

  • Website users.
How we use personal information

We use the anonymised reports generated by your personal information to:

  • Better understand how content is being used.
  • Improve engagement.
  • Understand trends.
  • Improve the website.
Why we use your personal information

We process the anonymised reports generated by your personal and sensitive data for the following reasons under the General Data Protection Regulation (GDPR) Articles and the Data Protection Act:

  • To save money by providing services online.
  • To allow customers to have quicker and easier access to services.
Who we share your personal information with

We collect information from and disclose information to individuals and organisations that can support our work including:

  •  Lucky Orange.
Automated decision about your personal information
This service doesn't make any decisions using computers or programmes that don't involve a human being when using your personal information.
How long we keep your personal information
We keep personal information collected as part of this process for a maximum of one year from the date of collection, or for an additional length of time if necessary.
Transferring personal information beyond the EEA
Lucky Orange stores your personal information on servers in the USA.

We do not routinely share data with any organisation outside the UK, but our website is available across the internet and we communicate with applicants and stakeholders wherever they are.