About business plans
A business plan is a summary of the business proposal and how the business will operate successfully.
The business plan should consider:
- Business objectives
- Business concept
- Market analysis
- SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
- PEST analysis (Political, Economical, Social and Technological)
- Marketing strategy
- Risk assessment
- Cash flow forecast
- Profit and loss account