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Test Purchasing and Enforcement Privacy Notice

Last updated: Friday, 10 August 2018
Please note: the following notice provides additional privacy information to the Rochdale Borough Council privacy notice.

The Responsible Retailers Scheme is aimed at retailers who sell age-restricted products including alcohol, cigarettes and knives. The scheme encourages retailers to be responsible to help reduce crime, antisocial behaviour and poor health across the borough, which could be related to the use and abuse of age-restricted products. It also aims to give residents peace of mind when shopping and protect them from harm. 

We employ volunteers who accompany a team of public protection officers to visit a number of traders in the borough. The public protection officers follow strict guidelines to ensure the safety of the volunteers at all times. We then undertake programmed test purchase surveys of age restricted products to check compliance.

We also investigate service requests and complaints and where necessary take appropriate and proportionate enforcement action, including prosecutions. If the need arises enforcement action will be taken in accordance with the Authority's agreed Enforcement and Prosecution Policy. 

What personal information we collect

We collect personal information to make sure that we can carry out our work. The personal information we collect includes:

  • Name    
  • Address and contact details including email address
  • Age and date of birth
  • Identifiers such as National Insurance number, passport number, driving licence number and vehicle registration number
  • Photographs
  • Employment data
  • Criminal or offending information

Who we collect personal information about

When we collect personal information it may be about:

  • Business owners
  • Offenders
  • Complainants
  • Individuals

How we use personal information

We use your personal information to:

  • Maintain accounts and records
  • Conduct surveys or reviews
  • Undertake licensing and regulatory activity
  • Prevent and prosecute crime
  • Provide commercial services
  • Safeguard the welfare of children and young people
  • Enforce regulatory powers
  • Process applications, requests and appeals
  • Undertake investigations and audits

Why we use your personal information

We're required by law to [safeguard children]. This is detailed in legislation and guidance including:

  • Clean Neighbourhoods and Environment Act 2005
  • Local Government (Miscellaneous Provisions) Act 1976
  • Trade Descriptions Act 1968

We're allowed to process personal and sensitive data for the following reasons under the General Data Protection Regulation (GDPR) Articles and the Data Protection Act:

  • Necessary to comply with a legal obligation
  • For a public task or statutory function
  • Substantial public interest
  • Interests of public health

Who we share your personal information with

We collect information from and disclose information to individuals and organisations that can support our work including:

  • Council departments
  • Other public bodies and authorities
  • Courts and tribunals
  • Law enforcement and prosecuting agencies
  • Licensing authorities
  • Ombudsman and regulatory bodies
  • Partner agencies
  • Councillors

When we make an automated decision about your personal information

This service doesn't make any decisions using computers or programmes that don't involve a human being when using your personal information.

How long we keep your personal information

We keep personal information collected as part of this process for a minimum of 6 years from the date of collection, or for an additional length of time if necessary.

When we transfer your personal information beyond the European Economic Area (EEA)

This service doesn't transfer your information outside the EEA.

We do not routinely share data with any organisation outside the UK, but our website is available across the internet and we communicate with applicants and stakeholders wherever they are.


To request your personal information and exercise your privacy rights please contact:

If you need to raise a concern to our Data Protection Officer about our use of your personal information, please contact:

Information Governance Unit
Number One Riverside
Smith Street
Rochdale OL16 1XU ​

We are registered as a Data Controller with the Information Commissioner's Office.

Our registration number is Z5481774.