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Stronger Families Privacy Notice - Early Help and Schools

Last updated: Tuesday, 25 June 2019
Please note: the following notice provides additional privacy information to the Rochdale Borough Council privacy notice.

The Stronger Families Programme aims to improve the lives of families with multiple, high cost needs across England. These are families whose needs include:

  • Poor school attendance
  • Crime
  • Mental and physical health problems
  • Unemployment
  • Domestic violence
  • Financial exclusion

We identify ‘troubled families’ in their area using specified criteria and assign a key worker to act as a single point of contact for a coordinated package of support.

What personal information we collect

We collect personal information to make sure that we can carry out our work. The personal information we collect includes:

  • Name
  • Age and date of birth
  • Address
  • Telephone number
  • Email addresses
  • Gender
  • Marital status
  • Ethnicity or nationality 
  • Health or medical records, including disabilities
  • Criminal or offending data
  • Attainment or educational data
  • School attendance and behvioural data (for children)
  • Financial information
  • National Insurance number
  • Identifiers, such as passport number, driving licence or vehicle registration

Who we collect personal information about

When we collect personal information it may be about:

  • Families
  • Parents
  • Children
  • Carers

How we use personal information

We use your personal information to:

  • Maintain accounts and records
  • Promote the services we provide
  • Carry out health and public awareness campaigns
  • Provide social services
  • Provide support and guidance to families
  • Provide services focused on family health
  • Implement public health initiatives
  • Provide employment, education and training advice and support
  • Safeguard the welfare of children and young people
  • Undertake research and evaluations

Why we use your personal information

We're required by law to provide a Stronger Families programme. This is detailed in legislation and guidance including:

  • Crime and Disorder Act 1998
  • Children Act 1989
  • Digital Economy Act 2017
  • Localism Act 2012
  • Stronger Families Guidance
  • Welfare Reform Act 2012

We're allowed to process personal and sensitive data for the following reasons under the General Data Protection Regulation (GDPR) Articles and the Data Protection Act:

  • To comply with a legal obligation or statutory function
  • For public tasks
  • For employment, Social Security or Social Protection law
  • Substantial public interest
  • Health and social care

Who we share your personal information with

We will collect and share information about you with different partners depending upon the services you need to receive and who will provide them. Confidential data will only be shared with members of the team who are supporting you. Anyone who receives information from Rochdale Borough Council has a legal duty to keep it confidential.

We collect information from and disclose information to individuals and organisations that can support our work including:

  • Affected parties
  • Council departments
  • Healthcare organisations
  • Housing associations
  • Ombudsman and regulatory bodies
  • Other public bodies
  • Partner agencies
  • Schools and higher education providers
  • Service providers

We'll share some information with the National Evaluation of the Troubled Families Programme with the MHCLG (Ministry of Housing, Communities and Local Government) and the Office for National Statistics, who link information from the council and other government departments together about families. This helps us find out how well the programme is working. This is important because it helps make sure that the programme is working well and you receive the best possible support. This information will not identify you personally and won't be used to make any decisions about you. The information is anonymised or de-personalised, and personal details are removed as soon as is possible.

Read their privacy notice for more information on what happens to your data.

When we make an automated decision about your personal information

This service doesn't make any decisions using computers or programmes that don't involve a human being when using your personal information.

How long we keep your personal information

Personal information collected as part of this process can be retained for a minimum of 6 years from the date of collection, or for an additional length of time as determined by our business requirements.

When we transfer your personal information beyond the European Economic Area (EEA)

This service doesn't transfer your information outside the EEA.

What happens if I change my mind?

You can speak to your project worker or contact about whether your data is being used for this project without it affecting your legal rights. You can also see copies of all the data the MHCLG hold about you and ask for it to be corrected or deleted by emailing the MHCLG's Data Protection Officer at


To request your personal information and exercise your privacy rights please contact:

If you need to raise a concern to our Data Protection Officer about our use of your personal information, please contact:

Information Governance Unit
Number One Riverside
Smith Street
Rochdale OL16 1XU ​

We are registered as a Data Controller with the Information Commissioner's Office.

Our registration number is Z5481774.