Last updated: Thursday, 9 August 2018
Please note: the following notice provides additional privacy information to the
Rochdale Borough Council privacy notice.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the internet. Google is a 3rd party service and we recommend you read Google’s privacy notice to see how your personal information is used.
Read Google’s privacy notice.
What personal information we collect
Google Analytics is a 3rd party piece of software and we don’t collect any personal information. Google, however, does collect information and then uses it to present us with statistics about how users interact with our site. There is no way for us to identify individual users as the information is not presented to us with any identifiable information. Google is the data controller and we are data processors.
The information we see about users includes:
- Referring site
- Time spent on page
- Device type such as mobile or desktop
- Operating system
The information Google collects includes:
- Internet Protocol address – a unique number for each device on the internet
- A unique ID number given to you by Google
- Device ID
Who we collect personal information about
We use the anonymised reports generated from your personal information about:
How we use personal information
We use the anonymised reports generated from your personal information to:
- Better understand how content is being used
- Improve engagement
- Understand trends
- Improve the website
Why we use your personal information
We process the reports generated by your personal and sensitive data for the following reasons under the General Data Protection Regulation (GDPR) Articles and the Data Protection Act:
- To save money by providing services online
- To allow customers to have quicker and easier access to services
Who we share your personal information with
We collect information from and disclose information to individuals and organisations that can support our work including:
When we make an automated decision about your personal information
This service doesn't make any decisions using computers or programmes that don't involve a human being when using your personal information.
How long we keep your personal information
Google keeps personal information collected as part of this process for a minimum of 14 months up to 50 months from the date of collection.
When we transfer your personal information beyond the European Economic Area (EEA)
Your personal information is stored by Google on servers in the USA.
We do not routinely share data with any organisation outside the UK, but our website is available across the internet and we communicate with applicants and stakeholders wherever they are.