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Google Analytics Privacy Notice

Last updated: Thursday, 9 August 2018
Please note: the following notice provides additional privacy information to the Rochdale Borough Council privacy notice.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics is now the most widely used web analytics service on the internet. Google is a 3rd party service and we recommend you read Google’s privacy notice to see how your personal information is used.

Read Google’s privacy notice.

What personal information we collect

Google Analytics is a 3rd party piece of software and we don’t collect any personal information. Google, however, does collect information and then uses it to present us with statistics about how users interact with our site. There is no way for us to identify individual users as the information is not presented to us with any identifiable information. Google is the data controller and we are data processors.

The information we see about users includes:

  • Country
  • Referring site
  • Time spent on page
  • Device type such as mobile or desktop
  • Browser
  • Operating system

The information Google collects includes:

  • Internet Protocol address – a unique number for each device on the internet
  • A unique ID number given to you by Google
  • Device ID

We don’t have access to this information so we recommend you read Google’s privacy policy to see what they do with your personal information.

Who we collect personal information about

We use the anonymised reports generated from your personal information about:

  • Website visitors 

How we use personal information

We use the anonymised reports generated from your personal information to:

  • Better understand how content is being used
  • Improve engagement
  • Understand trends
  • Improve the website

Why we use your personal information

We process the reports generated by your personal and sensitive data for the following reasons under the General Data Protection Regulation (GDPR) Articles and the Data Protection Act:

  • To save money by providing services online
  • To allow customers to have quicker and easier access to services

Who we share your personal information with

We collect information from and disclose information to individuals and organisations that can support our work including:

  • Google

When we make an automated decision about your personal information

This service doesn't make any decisions using computers or programmes that don't involve a human being when using your personal information.

How long we keep your personal information

Google keeps personal information collected as part of this process for a minimum of 14 months up to 50 months from the date of collection.

When we transfer your personal information beyond the European Economic Area (EEA)

Your personal information is stored by Google on servers in the USA.

We do not routinely share data with any organisation outside the UK, but our website is available across the internet and we communicate with applicants and stakeholders wherever they are.


To request your personal information and exercise your privacy rights please contact:

If you need to raise a concern to our Data Protection Officer about our use of your personal information, please contact:

Information Governance Unit
Number One Riverside
Smith Street
Rochdale OL16 1XU ​

We are registered as a Data Controller with the Information Commissioner's Office.

Our registration number is Z5481774.